03 Oct Boost Your Sales With These BFCM Marketing Strategies For Your Shopify Store

The sale season is only a month away, and it’s time to gear up your marketing strategies for the customers to gain maximum returns.

You heard that right! It’s that time of the year. Before we get started, let’s set the scene for Black Friday and Cyber Monday 2024.

Black Friday and Cyber Monday (BFCM) are two of the most critical periods for eCommerce businesses, presenting numerous opportunities to drive sales and attract new customers. With increased traffic and heightened purchasing intent, it’s crucial to have a well-thought-out strategy that ensures your store maximizes these opportunities.

Here are a few key strategies for BFCM 2024:

1. Prepare Early & Leverage Data

Black Friday or Cyber Monday sales are no longer confined to a single day. Sales trends from previous years reveal that consumer purchase begins increasing in early November, peaking around Cyber Weekend. Preparing your sale promotions early allows you to capture this extended shopping window. Leveraging AI-driven data can help eCommerce brands analyze buyer behavior, tailor marketing strategies, and offer personalized experiences, all of which can boost conversions during the season.

1. Optimize Site Performance

Your website is the focal point of your BFCM campaigns. If you don’t understand the importance of optimizing your site for desktop or mobile, you may lose out on eCommerce sales. 

Research revealed that mobile devices accounted for 70% of all sales and 63% of all revenue on Black Friday 2023.

With high traffic, you must ensure that your site remains fast and responsive, particularly on mobile, where a significant portion of sales happens. Issues like slow load times or difficult navigation can lead to cart abandonment. Testing your website’s functionality across multiple devices and improving your on-site search with tools like AI-driven search can help avoid customer frustration and increase conversion rates.

1. Emphasize Abandoned Cart Recovery

Cart abandonment is a most common issue during BFCM sales, as consumers browse through multiple deals at the same time. Use strategies like abandoned cart emails to regain lost customers. A/B testing emails, suggesting offers like free shipping, and adding urgency in the email text can significantly improve recovery rates. This method has proven effective, with over 40% of cart abandonment emails being opened and contributing to a remarkable 56% increase in businesses’ revenue. Suppose running a series of automated reminders during this peak period​ of the sale.

1. Focus On Key Promotions & Unique Selling Points (USPs)

While discounts are a major draw, it’s important not to let them overshadow other important aspects of your business. Highlight your business’s USPs, such as customer service, shipping options, or product quality, across your website and marketing channels. Properly promoting both your deals and your unique offerings can differentiate your brand in the crowded BFCM market.

1. Create a Seamless User Experience

Creating your website delivers a smooth, fast, and user-friendly experience, especially in critical areas like the checkout process. A simplified customer journey, from landing pages to checkout, can significantly boost conversions. If customers struggle to find your deals or face barriers at checkout, you’re likely to lose sales.

1. Social Media Usage to Build Hype

More than ever, consumers are carefully planning how they will spend every penny. Leveraging social media before and during BFCM can help build anticipation and reach new audiences you’ve got to cut through the Black Friday noise by promoting your deals across your social media accounts ahead of time. Platforms like Instagram and TikTok allow you to showcase your products, deals, and behind-the-scenes content to engage your audience. Collaborating with influencers or running targeted ads can further amplify your reach.

To do this, you’ve got to cut through the Black Friday noise by promoting your deals across your social media accounts ahead of time.

How can you develop a content plan to create a buzz of anticipation amongst your audience?

• Exclusive previews: Be sure to utilise short-form video content to extend your reach. 
• Countdown timers: Instil urgency by reiterating the limited time your discounts are available.
• Engaging content: Take advantage of the popularity of current social media trends by incorporating them into your plan. 

Putting together a clear social strategy in the lead-up to Black Friday and Cyber Monday will prove more vital this year than in previous years to secure website traffic that will convert.

Conclusion

Make sure that Black Friday 2024 can boost your business revenue for the whole year. It can have a hugely positive impact on your business, acquire new customers, and shift a lot of stock. However, planning ahead is vital. Making sure you are ready for the sales to come will ensure that you don’t lose out on any of the profits you could otherwise achieve.

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Get ready for your next ecommerce website!

Visit our website to learn more about how we can take your business to the next level. Let’s boost your sales and create a remarkable e-commerce journey together.